Our "Heart of the City" campaign for Nike immersed viewers in the vibrant urban landscapes of San Francisco, New York, Boston, Chicago, Los Angeles, and Toronto. Shot on 16mm, this stylish production captured the essence of each city, showcasing its notorious personalities and distinctive energy. Working with young and shining talents like Murda Beatz and WondaGurl, we engaged a young viewership, fostering a deeper connection with the NBA and Nike.