This campaign’s objective was to introduce The Kids in the Hall to a new generation of fans, while respecting the OG fans. We had to preserve the essence of their comedy – new yet the same, absurd, and refreshingly simple. Doing this meant letting the Kids’ comedy speak for itself, ensuring that our key art and trailer felt fresh while staying true to the spirit of their original work. By embracing their timeless humor and translating it for modern audiences, we garnered a new wave of fans for Amazon Prime. Everyone’s heads were crushed!